More than 3 billion have access to the internet and internet users worldwide are estimated to grow with easy access to the internet connection in the time to come. Currently, it’s safe to say the internet is the first place where people look for information. For instance, when someone would search “Restaurants in Marbella” and your restaurant website is not up and running, you’re not going to show up on Google, Yahoo, Bing or anywhere. The website is an easier way to inform your potential customers what you offer and where are you situated.
With an established restaurant website, you are bound to attract customers and increase customer footfall. Without an established website, you would limit the means of potential customers discovering your restaurant.
Further, without a website, you run the risk of giving your competition the edge to attract customers with promotions and lucrative offers.
Reliable Promotional Tool
Reliable Promotional Tool
Your restaurant website showcases important and vital information including business hours, menu, promotional offers and all other details that you’d like to share with your customers; especially if the potential customer is looking for a specific cuisine, or services (such as home delivery), or simply would like to know more about the product/services at your restaurant as it was highly recommended by a family/friend.
It also gives true and direct information for anybody looking for something specific, avoiding them to get mislead by other sources, which is very important and relevant in today’s scenario.
With a restaurant website, your business is able to build a professional image, especially if you are starting out. Customers get a chance to get acquainted with your product and/or offer services, and at the same time, differentiating your business from the competition. Posting tasty images of your food, inviting ambiance, etc can be easily accessed and help you boost your brand image.
And if marketing is managed the right way, it would help you grow your local audience and maximize sales opportunities.
Customers expect it
Your Customers expect it
Even though you have been in the restaurant business for ages, your customers expect you to have an online presence. Where will they go to see new updates, offerings, working hours, exclusive offers, contact information and most importantly, how will they recommend other people if you don’t have any online presence? Maybe you think your restaurant doesn’t need it, but remember your customers surely do need it; so do not disappoint your customers.
Competitors have websites
Your Competitors have websites
Yes, you know it more than 80% of your competition has a restaurant website. This gives them a competitive edge over you and a better way to reach and communicate with their audience.
As mentioned above, billions of people use the internet to get information on anything. So if you do not appear in the search you’re giving your customers a reason to buy from another brand.